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Challenge:
We sought a platform to make our client's annual fundraising event more interactive, one that was malleable to our needs and easy to use for both staff and attendees. We chose Givebutter.
What We Did
Givebutter offered several features that made it unbeatable. Here is how 4 of these key features enabled us to deliver a fundraising event experience like no other.
Supporter Feed: We used the supporter feed's unique features, specifically photo uploads and custom questions at ticket checkout, to implement a strategy to encourage attendees to invite their friends and family. Since this was a dog event, we asked attendees to tell us about their dogs and upload photos. We then used those photos to create custom graphics of their pets and custom invitation cards that featured their dogs. We used Givebutter's custom integrations to automate sending these custom e-vites to participants. This helped drive nearly 30% of our growth.
Custom automated email to encourage inviting friends and family. Ticket Bundling: Givebutter's ticket bundling feature enabled us to offer unique discounts for purchases of a larger number of tickets. This promotional feature combined with our relational marketing approach described above, increased attendance by an additional 500+ people. Revenue increased by 17% even with the discounts due to people voluntarily adding donations at checkout!
Peer-to-peer fundraising: Givebutter's peer-to-peer fundraising system let us create an engaging competition that motivated people to fundraise for our cause. We used Givebutter's webhook integration with Zapier to send personalized welcome emails to new team members, providing them with custom templates for reaching out to friends and family. This approach proved highly successful—both the number of participating teams and the total amount raised more than doubled compared to our previous platform, Classy.
Custom Integrations: Givebutter's webhook integrations enabled us to build many custom tools on the back end to track data such as the number of new attendees vs. returning attendees, how we were performing at specific numbers of days before the event compared to the same time in previous years, where new purchases were coming from, and so much more. These detailed data points meant we could do thorough analysis and make informed decisions live.
Angel Fire Media can help your nonprofit leverage Givebutter's unique capabilities to their fullest potential. Beyond the use cases mentioned above, we've successfully helped clients implement Givebutter for silent auctions, website integrations, and more.
The best part? Givebutter is free.
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